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Play · Prospecting & research
For sellersFor sales leadersClaude

Ask AI which business types burn through what you sell

Picked and checked by Olga Pearson, SalesUpLevel

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The resultas reported

Reported for client UNIQ Supply (custom disposables manufacturer, 5 reps, 100k+ emails a month): 1,061 leads in 70 days, 86% qualified in HubSpot, 8 deals closed.

Instead of guessing an ICP, start from your product's volume: who goes through enough of it to need a supplier like you? Ask AI to list every business type that fits, then build lists for the odd ones nobody else is emailing. In his words: "This is how we found megachurches."

By Christian (@coldemailchris on X), Founder and CEO, Pipeline (@Pipeline_tech), cold email agency · @coldemailchris on X ↗ · Oct 24, 2026

If you sell: run it before your 10am

  1. Write down what you sell and the volume a good customer buys (units per month, per site, per event).
  2. Ask Claude to list every business type that burns through that volume, including unusual ones.
  3. Cross off the obvious, crowded segments and pick 2 or 3 surprising ones.
  4. Build a list for each segment and write one email per segment about why they burn through it.
  5. Send, then judge segments by qualified leads and closed deals, not opens.
Copy-paste prompt · Our template version (the source gives the step, not the exact prompt)
We sell [product]. A good customer buys about [volume] per [month/site/event]. List every type of business or organization that would use that much, including unusual ones most sellers would miss. For each give: why they use so much, roughly how many exist in [region], who usually buys it there (title), and one line on what triggers a reorder. Rank by how few other suppliers likely target them. Say which ones you are unsure about.

If you lead a team: roll it out

  1. Run the prompt as a team exercise and give each rep one surprising segment to own for a month.

Watch out for

  • An agency's client result told by the agency; the post ends with "DM me your website" (an offer, not a gate on the method).
  • 100k+ emails a month is a big sending setup; the segment idea works at any size.

Source: Christian, @coldemailchris on X, Oct 24, 2026. Results are as reported by the source; we did not measure them.

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