Today’s plays › All plays › Negotiation & closing
Find the missing stakeholders without going around your champion
Picked and checked by Olga Pearson, SalesUpLevel
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Reported: "$425K deal. 4 months in" and single-threaded; after the outreach the "CFO joined the final call. Closed 5 weeks later at $475K", larger than the original scope "because the VP of Ops added a use case."
When a big deal runs only through your champion, ask AI who the other likely stakeholders are and draft short intro emails that don't feel like you're going around her. Then loop the champion in.
By Idan Baum, Enterprise sales leader (third-party profiles list Senior Director, Enterprise & Strategic Sales, KnowBe4; ex-Slack, Salesforce, Bloomberg; not confirmed on his LinkedIn page) · Idan Baum on LinkedIn ↗ · Aug 14, 2026
If you sell: run it before your 10am
- Write a short deal history: what they're buying, who you've met, what was said, where it stands.
- Add your champion's public profile.
- Run the prompt below in Claude.
- Review the 3 names and drafts; check the people exist and the titles are right.
- Tell your champion who you plan to reach and why, then send.
If you lead a team: roll it out
- In deal reviews, flag every deal over a set size with only one contact and have the AE run this prompt before the next call.
Watch out for
- One deal.
- The post is written by a leader about his team's deal.
- Paste only public info and deal details your company allows in AI tools; AI guesses at stakeholders, so verify each one.
Source: Idan Baum, Idan Baum on LinkedIn, Aug 14, 2026. Results are as reported by the source; we did not measure them.
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