AI Sales Plays

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Play · Follow-up
For sellersFor sales leadersAI voice agent + Twilio SMS

Have an AI voice agent confirm each meeting an hour before it starts

Picked and checked by Olga Pearson, SalesUpLevel

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The resultas reported

Reported: no-shows on booked sales calls went from 25% to under 10%.

Cristian Frunze's cold email agency had 1 in 4 booked prospects miss their call. They added a short nurture between booking and the call, an AI voice agent that phones each prospect 1 hour before to confirm, and a text the morning of.

By Cristian Frunze, Founder of Ken (ken.so), a cold email agency, posting on LinkedIn · Cristian Frunze on LinkedIn ↗ · Feb 12, 2026

If you sell: add the morning text and reschedule link this week

  1. Put a short Loom in the calendar invite that says what you will cover.
  2. Touch them on LinkedIn the day before, and add a reschedule link to every reminder.
  3. Send a text the morning of the call.
  4. Have an AI voice agent call 1 hour before: confirm, send a reschedule link if needed, note the reason if they cancel, leave a voicemail if no answer.
  5. For high-stakes deals, send a personal WhatsApp message instead.
Copy-paste prompt · Our prompt (a script for your voice agent; the source gives only one line)
You are calling [prospect name] to confirm their call with [your name] today at [time]. Keep it under 2 minutes. Say: "Hi [name], just confirming your call with [your name] today at [time]. Are we still good?" If yes: thank them and end. If they want to move it: say you will text a link to pick a new time, and log it. If they cancel: ask once, kindly, what changed, log the reason, and end. If voicemail: leave a 15-second reminder with the time. Never pitch.

If you lead a team: roll it out

  1. Track show rate per rep for 4 weeks before and after.
  2. Pilot the voice agent with one team before adding it everywhere.

Watch out for

  • Check the rules for automated calls and texts in your market and get consent first.
  • Several changes went in at once, so you cannot tell how much the voice agent alone did.
  • He runs a cold email agency, so the post also markets his firm.
  • Different from our same-day no-show play: this one works before the call, not after a miss.

Source: Cristian Frunze, Cristian Frunze on LinkedIn, Feb 12, 2026. Results are as reported by the source; we did not measure them.

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