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Score thousands of event attendees with AI, invite the best, and make a short meeting the price of the invite
Picked and checked by Olga Pearson, SalesUpLevel
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Reported by Fullstory in a Google Workspace customer video: event RSVPs went from 50 last year to over 160 this year, creating over $6 million in new business pipeline.
Expensive event seats usually go to whoever says yes first. I like this one because Fullstory made a short meeting the price of the invite, so the people who came were already talking business.
Case study: Fullstory (customer) and Google Workspace (vendor). Forest Donovan, Fullstory's Senior Director of Strategic Alliances, built three Gemini agents for a VIP side event at Google Next. One scored and ranked over 20,000 possible attendees on things like job title and AI interest. Invited guests had to book a 30-minute virtual meeting before the conference, and a second agent wrote each seller a brief with a call plan, agenda and discovery questions. After each meeting, a third agent ran the notes through a scoring rubric for stakeholder receptiveness, red flags, gaps and the next best action, then drafted the follow-up email and Slack update for the seller to review and send.
By Forest Donovan (Fullstory), in a Google Workspace customer video, Senior Director of Strategic Alliances, Fullstory · Case study (Google Workspace customer video) ↗ · Oct 9, 2026
Run it before your 10am
- Write a scoring rubric for who is worth a seat: role, company fit and signs of an active initiative.
- Have AI score and rank the full attendee list, with a short reason for each score.
- Invite from the top of the ranked list, with a short note tied to one of their priorities.
- Make a 30-minute meeting before the event part of saying yes.
- Have AI write each seller a brief with a call plan, agenda and discovery questions.
- After each meeting, have AI score the notes for red flags, gaps and next best action, then draft the follow-up for the seller to review and send.
Score this possible event guest for our [event]. Person: [name, title, company]. Public info: [company news, earnings notes, job posts]. Our rubric: role fit (0 to 3), company fit with [ICP] (0 to 3), sign of an active [initiative] project (0 to 4). Return the total out of 10 and one sentence with the reason and the source. If there is no evidence for a part of the rubric, score it 0 and say so.
If you lead a team
- Write the rubric with sales before anyone scores a list.
- Count pipeline from pre-event meetings separately.
Watch out for
- Vendor content; Google Workspace is promoting Gemini agents.
- Numbers differ by source: the video says over 20,000 attendees scored and over $6 million pipeline; Forest's Partner Playbooks talk says more than 30,000 and about $6.4 million qualified pipeline. We use the video's numbers.
- Pipeline is created pipeline, not closed revenue.
- What I'd have my team try first: write the rubric with sales and test it on 100 names from your next event list before scoring everyone.
Source: Google Workspace 'Fullstory: AI Boost Bites: Scale Sales with AI Agents' (YouTube, Oct 9, 2026). Detail on reasons per score and the Clay, Outreach and Salesforce stack comes from Forest Donovan's Partner Playbooks talk write-up. Case study: customer Fullstory, vendor Google Workspace. Results are as reported; we did not measure them.
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