Today’s plays › All plays › Prospecting & research
Run a team call blitz twice a week, with AI battlecards on screen and AI roleplay before you dial
Picked and checked by Olga Pearson, SalesUpLevel
Get tomorrow’s play in your inbox. Free ↓
Reported by Nooks: Notion booked 150 meetings in a 3-week pilot. Sellers went from 1 to 2 cold-call meetings a month to 5 to 6 a week, BDR dial volume rose 119% and AE dial volume 250%. AEs can book 3 to 4 meetings in 45 minutes of dialing.
If your team has no calling habit, this one shows the fix is as much about the room as the tool.
Case study: Notion (customer) and Nooks (vendor). Notion grew on product-led sign-ups and almost never cold called: a booked cold-call meeting was maybe one a month, and BDRs averaged about 25 dials a day. Notion set up 'Pipeline Power Ups' on Tuesdays and Thursdays, where BDRs and AEs dial together on a shared virtual sales floor while managers listen live and pull people into breakout rooms for quick feedback. Battlecards pop up based on who answers and when a competitor comes up. AI Smart Lists pull about 200 people who haven't picked up recently, and sellers practice objections with AI roleplay bots before they dial.
By Shawn Noronha (Notion), in a Nooks case study, Sales Development Leader, Notion · Case study (Nooks customer story) ↗ · Sep 24, 2026
Run it before your 10am
- Book two fixed blitz blocks a week (Notion used Tuesday and Thursday) for SDRs and AEs together.
- Build each list fresh: about 200 good-fit people who haven't been reached recently.
- Write one short battlecard per persona and per main competitor.
- Before each blitz, everyone does a few minutes of AI roleplay on the top objections.
- During the blitz, managers listen live and coach in a side room for a minute.
- Track meetings booked per blitz hour, not just dials.
Play a [title] at a [company type] who uses [competitor / our free plan]. I am cold calling you. Be busy and a little skeptical. Use one of these objections: 'we already use [competitor]', 'send me an email', 'not my area'. If I ask a good question about how your team works, give me a real answer. After 3 minutes, stop and tell me: did I earn a next step, and what one line should I change?
If you lead a team
- Make the blitz a fixed habit, twice a week, with managers listening live.
- Measure meetings per blitz hour and share the leaderboard.
Watch out for
- Vendor case study; Nooks sells the dialer.
- Results mix the tool, the twice-weekly group habit and live manager coaching; the case does not split them.
- A 3-week pilot at a well-known brand. Expect lower numbers if buyers don't know you.
- What I'd have my team try first: one 60-minute blitz this week, everyone on together, one battlecard and a few minutes of roleplay before.
Source: Nooks customer story on how Notion turbocharged its outbound, by EJ Eitel (Sep 24, 2026). Case study: customer Notion, vendor Nooks. Results are as reported; we did not measure them.
Get tomorrow’s play before your first call
Free. One sourced play a day.